【好展會網  禮品專題】 <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; line-height: 16.5pt"><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">東方網消息：</span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: '宋體'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">10</span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">月<font face="Times New Roman">2</font></span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: '宋體'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">8</span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">日至</span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: '宋體'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">30</span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">日，由中國商業企業管理協會主辦的</span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: '宋體'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">2010第八屆上</span><span style="font-weight: bold; font-size: 10.5pt; font-family: '宋體'; mso-spacerun: 'yes'">上海家庭生活用品、</span><span style="font-weight: bold; font-size: 10.5pt; font-family: '宋體'; mso-spacerun: 'yes'">日用陶瓷</span><span style="font-weight: bold; font-size: 10.5pt; font-family: '宋體'; mso-spacerun: 'yes'">、禮品工藝品</span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">展覽會（下簡稱<font face="Times New Roman">&ldquo;</font><font face="宋體">上海禮品展</font><font face="Times New Roman">&rdquo;</font><font face="宋體">）將在上海光大會展中心舉行。屆時，將有禮品、工藝品、陶瓷、箱包、皮具、珠寶、飾品、時尚配飾、家庭用品、等行業的近</font><font face="Times New Roman">500</font><font face="宋體">家知名企業集結參展，展會面積</font><font face="Times New Roman">12000</font><font face="宋體">平米，覆蓋</font><font face="Times New Roman">600</font><font face="宋體">多個展位。此次展會期間同時召開</font><font face="Times New Roman">&ldquo;</font><font face="宋體">潮流商品（時尚購物）展</font><font face="Times New Roman">&rdquo;</font><font face="宋體">。&nbsp;　　</font></span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><o:p></o:p></span></p> <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; line-height: 16.5pt"><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">　</span><span style="font-weight: bold; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">　禮品大軍急速擴張</span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><o:p></o:p></span></p> <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; line-height: 16.5pt"><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">　　在全球經濟環境影響和世博效應帶動下，本屆上海禮品展在行業內引起強烈共鳴，并得到業內外多方關注和支持。據組織方上海順展展覽服務有限公司相關負責人介紹：<font face="Times New Roman">&ldquo;</font><font face="宋體">截至目前已經有</font><font face="Times New Roman">465</font><font face="宋體">家展商報名參展，比去年（</font><font face="Times New Roman">387</font><font face="宋體">家）增長</font><font face="Times New Roman">20%</font><font face="宋體">以上，預計觀眾將遠遠超過上屆。</font><font face="Times New Roman">&rdquo;</font></span></p> <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; line-height: 16.5pt"><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><font face="Times New Roman">雖然中國是全球最大的禮品生產國，但站在行業頂峰的卻都是國外品牌，日、韓、美幾乎壟斷了電子、玩具和動漫的禮品市場，國內眾多企業只能以代加工方式獲取微薄利潤。但經濟危機的突襲和內銷市場的崛起為極度缺乏自主品牌的中國禮品業提供了契機。</font></span></p> <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; line-height: 16.5pt"><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><font face="Times New Roman">據悉，上海禮品展舉辦七屆至今，憑借多年積累的經驗，搭建了一個禮品貿易、交流的平臺，促使禮品業內外結合資源共享，并始終致力于企業與終端買家的無縫銜接，吸引了層出不窮的創新元素和越來越多的行業參與，在為禮品企業緊抓內銷機遇提供新思路新戰略的同時，也成為了中國（華東）地區禮品市場發展的風向標。此外，禮品大軍呈現急速擴張的勢頭，行業細分趨勢明顯，需求對接顯得尤為重要。</font></span></p> <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; line-height: 16.5pt"><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><font face="Times New Roman">記者從主辦方獲悉，一些廣東、浙江等展商反應，在外貿市場依然不見起色的情況下，內銷市場卻有著很大的開拓空間。隨著近年來消費者對產品創新和品牌有了更高的要求，眾多禮品商希望借助禮品展與內地市場供需對接，在產品研發和營銷模式等方面不斷提升。&nbsp;　　<span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><o:p></o:p></span></font></span></p> <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; line-height: 16.5pt"><span style="font-weight: bold; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">　　流行禮品洋溢中國味</span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">　　</span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><o:p></o:p></span></p> <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; line-height: 16.5pt"><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">　　長期以來，無技術創新和改造能力，無產品設計和研發優勢，無自主知識產權的品牌的<font face="Times New Roman">&ldquo;</font><font face="宋體">無</font><font face="Times New Roman">&rdquo;</font><font face="宋體">狀態是國內禮品企業的硬傷。而這一情況在今年的歷史機遇下將有所改觀。</font></span></p> <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; line-height: 16.5pt"><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><font face="宋體"><font face="Times New Roman">據上海2010</font><font face="宋體">年禮品流行趨勢預測報告分析，環保、低碳將成為禮品創新的研發趨勢，通過科技手段實現生態環保材料的應用，逐步減少自然資源消耗。本屆展會期間，來自中國香港地區的</font><font face="Times New Roman">24</font><font face="宋體">家禮品企業集結參展同期舉行的</font><font face="Times New Roman">&ldquo;</font><font face="宋體">上海潮流商品展</font><font face="Times New Roman">&rdquo;</font><font face="宋體">，將有望成為今年禮品流行的風向標。</font><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><o:p></o:p></span></font></span></p> <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; line-height: 16.5pt"><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">　　記者了解到，上海世博會使今年禮品的流行趨勢中國味十足。在眾多新品中，傳統工藝品因倡導中國元素而煥發新顏。據悉，本屆上海禮品展參展商積極介入旅游紀念品，傳統陶瓷工藝品、禮品家電、家居家紡、<font face="Times New Roman">DIY</font><font face="宋體">個性禮品等融入低碳、環保和科技元素的新品將引起市場強烈的反響。</font></span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><o:p></o:p></span></p> <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; line-height: 16.5pt"><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">　　受今年<font face="Times New Roman">&ldquo;</font><font face="宋體">世博效應</font><font face="Times New Roman">&rdquo;</font><font face="宋體">的推動，國內眾多禮品企業都加大了研發設計力度，相關禮品已經突破三千余款。在抵御危機的過程中，國內禮品企業不僅積極開拓內銷和海外新興市場，也把對自主品牌和創新的發展提到了前所未有的高度，世博會恰好成為禮品業取得突破的一個契機。有部分參展企業介紹，根據內地禮品市場特點，這次帶來的展品針對性更強，至少有半數產品是經過改進或全新設計的。&nbsp;　　</font></span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><o:p></o:p></span></p> <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; line-height: 16.5pt"><span style="font-weight: bold; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">　　國內禮品市場潛力大　　</span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><o:p></o:p></span></p> <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; line-height: 16.5pt"><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">　　據國家商務部數據統計，<font face="Times New Roman">2009</font><font face="宋體">年中國社會消費品零售總額增長創</font><font face="Times New Roman">1986</font><font face="宋體">年以來最高增速，對經濟增長貢獻率達</font><font face="Times New Roman">51%</font><font face="宋體">，比重首度超過外貿。一度因出口危機而受重創的禮品經濟已成為大消費體制下的有機組成部分，在多元經濟發展的新格局里起到了重要支撐作用。在</font><font face="Times New Roman">2009</font><font face="宋體">年全球經濟緩慢復蘇的背景下，我國禮品出口實現同比增長，產品種類和出口目的地持續增多。相關數據顯示，中國禮品市場規模目前已經突破</font><font face="Times New Roman">1500</font><font face="宋體">億元，年均產值增幅超過</font><font face="Times New Roman">12%</font><font face="宋體">，市場潛力不可估量，</font><font face="Times New Roman">2010</font><font face="宋體">年禮品多元化趨勢將愈加明顯。</font></span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><o:p></o:p></span></p> <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; text-indent: 21pt; line-height: 16.5pt"><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">根據市場預測，<font face="Times New Roman">2010</font><font face="宋體">年禮品內銷將面臨三大歷史機遇，一是繼續受惠于內需政策的實施和經濟結構的調整，內銷市場規模逐漸壯大；二是國民的消費模式逐漸由抬浪式轉向針對性更強的細分式消費，有利于禮品種類的增加；三是世博會、亞運會等重大國際性活動的舉辦，將為禮品銷售注入強心劑。</font></span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><o:p></o:p></span></p> <p class="p0" style="margin-top: 0pt; background: rgb(255,255,255); margin-bottom: 0pt; text-indent: 21pt; line-height: 16.5pt"><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: '宋體'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">上海展會聯系人</span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: '宋體'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">&nbsp;張振<font face="Times New Roman">13501815983&nbsp;&nbsp;QQ&nbsp;6247274783</font></span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)">&nbsp;　</span><span style="font-weight: normal; font-size: 10.5pt; background: rgb(255,255,255); color: rgb(0,0,0); font-family: 'Times New Roman'; mso-spacerun: 'yes'; mso-shading: rgb(255,255,255)"><o:p></o:p></span></p>
(好展會網  禮品專題  )