【好展會(huì)網(wǎng)】 旅游商品銷售額僅占旅游總收入的23%，這樣的“短腿”狀態(tài)凸顯了中國(guó)旅游商品市場(chǎng)的“發(fā)育不足”。而11月12日至15日，首屆中國(guó)國(guó)際旅游商品博覽會(huì)將“亮劍”浙江義烏，屆時(shí)將有超過6萬的參會(huì)客商及5000多境外客商參會(huì)，注定這是場(chǎng)經(jīng)貿(mào)采購(gòu)的“盛宴”，也將為中國(guó)旅游商品開發(fā)推波助瀾。 <br> <br>　　記者了解到，2009中國(guó)國(guó)際旅游商品博覽會(huì)“首開先河”，旅游商品“唱”起了展會(huì)的“主角”，將有來自中國(guó)各省的旅游產(chǎn)品“爭(zhēng)奇斗艷”。為此，招展招商成了決定展會(huì)成功與否的要素之一。 <br> <br>　　義烏市市長(zhǎng)何美華介紹，為了能邀請(qǐng)“八方來客”，旅博會(huì)做足了招商“文章”。“組織了10個(gè)小分隊(duì)到20個(gè)省(市、區(qū))走訪聯(lián)絡(luò)，通過委托招商和相關(guān)客戶管理系統(tǒng)數(shù)據(jù)庫(kù)，向全國(guó)重點(diǎn)旅游商品生產(chǎn)基地、近5千家生產(chǎn)企業(yè)函請(qǐng)招商。” <br> <br>　　除了向本國(guó)的企業(yè)“吆喝”之外，“招攬”境外客商也是此次旅博會(huì)招商工作的“重頭戲”。“利用各駐外商務(wù)機(jī)構(gòu)資源、電話網(wǎng)絡(luò)等途徑，向100個(gè)國(guó)家的外商發(fā)出了邀請(qǐng)。”何美華介紹，法國(guó)、美國(guó)等國(guó)使領(lǐng)館官員也成了招商的“主攻”對(duì)象，“邀請(qǐng)他們參加旅游博覽會(huì)，繼而帶動(dòng)一批外國(guó)企業(yè)參展。” <br> <br>　　這場(chǎng)全球旅游商品經(jīng)貿(mào)采購(gòu)的“盛宴”，將有望扭轉(zhuǎn)中國(guó)旅游商品市場(chǎng)“短腿”狀態(tài)，義烏也將擔(dān)負(fù)起旅游產(chǎn)業(yè)轉(zhuǎn)型升級(jí)“助推器”的重任。</span><br> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </p> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </FONT></td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tbody> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </table> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <td>
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