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少創意缺心意 “老博會”成農產品展銷會

時間:2009-11-05   

好展會網  文化產業專題】 大連海產品、杭州小核桃、新疆大紅棗……在昨天開幕的中國老年產品博覽會上,近半展位竟然都擺著全國各地的農副產品,儼然一個農產品展銷會。“讓農副食品也參展是為了增加點人氣。”組委會的無奈之舉,印證了中國老齡事業發展基金會會長李寶庫對老年市場現狀的不滿意:“我國老年產品的開發仍然滯后,產品的數量和質量都需要提升。” <br> <br>  農副產品“打頭陣” <br> <br>  一走進老年產品博覽會的展廳,一股濃濃的海產品味道撲鼻而來,讓記者不禁懷疑走錯了地方。牛肉干、海蜇頭、小核桃、黑木耳……放眼望去,偌大的展廳內擺滿了各種各樣的農副食品,乍一看就是一個農產品展銷會。 <br> <br>  “讓農副產品參展一方面是考慮到老年人喜歡買點土特產,一方面也是為了增加點人氣,只有老年產品的話有點單薄。”展會負責人袁經理告訴記者,一些適合老年人的保健品、服裝、醫療用具等展位被安排在了展廳內部,樓上還有一些書畫展品,以滿足老年人的精神需要。但記者在現場看到,和冷冷清清的老年用品展位相比,農副產品區明顯熱鬧很多。 <br> <br>  “東西太少了,我們感覺沒什么特色。”盡管買了兩袋子的農副食品,但李老伯夫妻并不滿意。“本來想買衣服,但是來了一看,顏色暗沉沉,款式也老舊,我們都嫌太老氣。” <br> <br>  “心意”產品受青睞 <br> <br>  盡管老年產品博覽會有點“跑題”,但記者還是在展會上發現了一些有“心意”的產品。印有花紋的手杖滿足老人的愛美之心,電動代步車方便出行,老年人購物網站也將適合老人的數碼產品送進家門。 <br> <br>  “這一系列的手杖全部都印有各種各樣的花卉圖案,像這一款暗紅色的就有不少老太太喜歡,深藍底色的白玉蘭花紋則受到老爺爺們的青睞。”一改拐杖沉重的款式和顏色,記者在一家臺灣公司的展位上看到了色彩繽紛的可折疊款式,不少老人駐足觀看:“在大街上用這個手杖挺‘拉風’的。” <br> <br>  老年人購物網站也首次入駐展會,盡管推廣老人網上購物有一定的困難,但商家仍看好其前景:“現在我們主要面向年輕人推介,讓他們為父母購買,但隨著老年人接受網絡的程度越來越高,這種方便的購物方式肯定會被腿腳不便的老人接受,現在我們賣得最好的就是數碼產品,操作簡單價格適中,不少老人都很喜歡。” <br> <br>  老年人已占上海人口的22%,但銀發產業卻仍處于起步階段,中國老齡事業發展基金會會長李寶庫表示,我國老年人醫藥、醫療、保健品等方面的產業有所發展,但監管力度還要加強,目前最緊缺的是老年人護理服務。</span><br> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </p> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </FONT></td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tbody> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </table> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <td>
(好展會網  文化產業專題  )
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