【好展會(huì)網(wǎng)  文化產(chǎn)業(yè)專(zhuān)題】 “快樂(lè)之于我們這個(gè)社會(huì)，就如陽(yáng)光雨露，誰(shuí)能拒絕快樂(lè)？”11月5日，166家制造快樂(lè)的游戲游藝企業(yè)匯聚中山，參加為期三天的2009中國(guó)（中山）國(guó)際游戲游藝博覽交易會(huì)（下稱(chēng)“游博會(huì)”）。本屆游博會(huì)以“文化創(chuàng)意、健康娛樂(lè)”為主題，將突出“陽(yáng)光、時(shí)尚、健康”的產(chǎn)業(yè)新形象，全景展示全球游戲游藝產(chǎn)品的最新成果，以期通過(guò)交流探討，推動(dòng)我國(guó)游戲游藝產(chǎn)業(yè)向文化創(chuàng)意、設(shè)計(jì)研發(fā)、內(nèi)容創(chuàng)新的高端環(huán)節(jié)延伸，為我國(guó)乃至全球制造更加健康、更加高端的“快樂(lè)產(chǎn)品”。 <br> <br>　　雷于藍(lán)：把游博會(huì)辦成展示廣東文化產(chǎn)業(yè)魅力的平臺(tái) <br> <br>　　廣東省人民政府副省長(zhǎng)雷于藍(lán)參加了開(kāi)幕式，她在致辭中表示，游戲游藝產(chǎn)業(yè)是先進(jìn)制造業(yè)與文化創(chuàng)意產(chǎn)業(yè)緊密結(jié)合的新興產(chǎn)業(yè)。這一產(chǎn)業(yè)在廣東起步較早，已初步形成了以中山和廣州番禺區(qū)為基地的動(dòng)漫游戲游藝產(chǎn)業(yè)集群。雷于藍(lán)高度評(píng)價(jià)了中山市近年按照國(guó)務(wù)院《文化產(chǎn)業(yè)振興規(guī)劃》和廣東省《關(guān)于加快提升文化軟實(shí)力的實(shí)施意見(jiàn)》的要求，把游戲游藝產(chǎn)業(yè)作為重點(diǎn)扶持對(duì)象，并把國(guó)家級(jí)游戲游藝產(chǎn)業(yè)基地的建設(shè)列入該市貫徹落實(shí)《珠三角地區(qū)改革發(fā)展規(guī)劃綱要》的重點(diǎn)項(xiàng)目來(lái)建設(shè)。她希望游博會(huì)能辦成國(guó)際一流的專(zhuān)業(yè)品牌展會(huì)，展示新時(shí)期廣東文化產(chǎn)業(yè)魅力的新平臺(tái)。 <br> <br>　　本屆游博會(huì)還得到了國(guó)家文化部的大力支持。文化部文化市場(chǎng)司副司長(zhǎng)張新建出席了開(kāi)幕式，他認(rèn)為，游戲游藝是創(chuàng)造快樂(lè)行業(yè)，誰(shuí)也不能拒絕快樂(lè)，所以這是一個(gè)永遠(yuǎn)的朝陽(yáng)行業(yè)。他希望中山把游戲游藝產(chǎn)業(yè)納入和諧社會(huì)整體規(guī)劃中來(lái)謀劃。 <br> <br>　　游戲游藝軟實(shí)力成游博會(huì)焦點(diǎn) <br> <br>　　據(jù)了解，中山的游戲游藝產(chǎn)業(yè)已成為國(guó)內(nèi)的“一哥”，不但擁有國(guó)內(nèi)唯一一個(gè)國(guó)家級(jí)的產(chǎn)業(yè)基地，而且游戲游藝設(shè)備產(chǎn)量占據(jù)了全國(guó)的70%，全球的30%.有分析業(yè)內(nèi)人士認(rèn)為，在“內(nèi)容為王”的時(shí)代，游戲游藝設(shè)備產(chǎn)品最大的增值空間在于游戲中所承載的文化內(nèi)容。因此如果這個(gè)產(chǎn)業(yè)沒(méi)有“創(chuàng)意”和“內(nèi)容”，就無(wú)法擁有核心競(jìng)爭(zhēng)力，也就難以從“制造”向“創(chuàng)造”跨越。 <br> <br>　　目前，中山游戲游藝產(chǎn)業(yè)正加緊“換心洗臉”，即自主研發(fā)核心軟件取代外國(guó)技術(shù)，并把游戲機(jī)的外飾、內(nèi)容文字換成中文梁敬賢攝 <br> <br>　　對(duì)此，中山近年積極推動(dòng)漫游戲游藝的研發(fā)實(shí)力的提升，一批研發(fā)機(jī)構(gòu)落戶中山。日前，中山數(shù)字娛樂(lè)公司也在中山正式運(yùn)營(yíng)，全面進(jìn)軍網(wǎng)絡(luò)游戲領(lǐng)域，并推動(dòng)全市游戲游藝產(chǎn)業(yè)結(jié)構(gòu)調(diào)整和“內(nèi)容產(chǎn)品”升級(jí)。 <br> <br>　　在今天的開(kāi)幕式上，又有一批研創(chuàng)合作項(xiàng)目簽約，包括廣東省游戲游藝產(chǎn)業(yè)產(chǎn)學(xué)研創(chuàng)新聯(lián)盟簽約及成立揭牌、娛教游戲動(dòng)漫技術(shù)中心簽約。其中，在廣東省游戲游藝產(chǎn)業(yè)產(chǎn)學(xué)研創(chuàng)新聯(lián)盟簽約上，金馬、金龍、世宇等7家聯(lián)盟企業(yè)將與清華大學(xué)、北京理工、中山大學(xué)等12家聯(lián)盟院所進(jìn)行簽約。此外，還有中國(guó)游戲游藝產(chǎn)業(yè)基地與韓國(guó)文化產(chǎn)業(yè)振興院簽約，中山數(shù)字娛樂(lè)產(chǎn)業(yè)發(fā)展有限公司與金馬、金龍、世宇等的合作項(xiàng)目簽約，廣東動(dòng)漫游戲游藝產(chǎn)業(yè)集群產(chǎn)品展示中心授牌、廣東省版權(quán)基層工作站授牌等。港口鎮(zhèn)黨委書(shū)記彭偉賢表示，這些項(xiàng)目的簽約或落戶，將大大提升了“中山制造”的文化內(nèi)涵和軟實(shí)力。 <br> <br>　　首日成交額勁增81% <br> <br>　　據(jù)統(tǒng)計(jì)，首日開(kāi)幕式貿(mào)易簽約項(xiàng)目達(dá)51宗，貿(mào)易成交額9.6億元，比去年游博會(huì)首日開(kāi)幕式成交額5.3億元大幅增長(zhǎng)81%.同時(shí)游博會(huì)期間將組織境內(nèi)、外多個(gè)商貿(mào)團(tuán)出席游博會(huì)，屆時(shí)展會(huì)成交額將比去年的12.3億有所增長(zhǎng)。</span><br> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </p> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </FONT></td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tbody> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </table> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <td>
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